In-store conversation intelligence
Floor Signal turns everyday store conversations into clear, measurable insight — so you can see how your brand is truly experienced by every customer, in every store.
Giving retail brands the data to understand, and improve, what actually happens on the floor.
How it works
A wearable badge, a provider-agnostic transcription pipeline, an LLM analysis layer and a dashboard your teams actually use. Nothing to install in store. No cameras, no counters, no guesswork.
01 — Collect
Store associates wear a lightweight smart badge. It captures the entire interaction between the associate and customer.
Charge it overnight, clip it on, press start. That's the whole rollout.
Floor Signal badge — Gen 1
02 — Transcribe
A provider-agnostic pipeline — Sarvam, ElevenLabs and others, chosen per language and per store — splits a shift into individual conversations and identifies who is speaking to whom.
Multilingual and code-mixed by default, because that's how Indian and global shop floors actually talk.
03 — Analyse
LLM models read each conversation and compare the customer experience against your own standards, providing structured, comparable insight.
Your checklist, your language, your definition of a good conversation. Not a generic template.
04 — Act
Dashboards and alerts land with the people who can act — not in a monthly PDF nobody opens. Each team gets the slice of the floor that belongs to them.
Weekly digests, threshold alerts, store-vs-store league tables and a searchable archive of every conversation.
Price objection handling fell 18% across the North region
3 stores · 7 associates · sent Mon 09:02
Rising demand for a line held in only 4 of 22 stores
41 mentions this week · up from 12
Top 5 performers identified from conversation quality
Store 007, 019, 042 · added to review pack
Same three questions asked about the new model
Grouped from 68 conversations
Impact
Retail already measures footfall, conversion and basket. Floor Signal explains them. For the first time, the cause sits next to the number.
Conversion
Understand what is converting customers, and what is losing them before the close.
Customer experience
Is the customer journey you defined actually being followed on the floor?
Training
The exact moments to coach, with real transcript examples. Individualised, not generic.
Product
What people actually say about your products on the floor — the questions, the doubts, the comparisons.
HR
See who consistently runs the best conversations, so recognition and promotion follow evidence.
Inventory
Which products customers ask for, and what needs to be on the shelf in which store.
Nobody needs everything. Each role sees the slice of the floor they can actually act on, in the format they already work in.
Leadership
How the brand is experienced across every market, region and store — trends, outliers, and the reason sitting behind the number.
Retail functions
CX, training, product, HR and inventory each get their own dashboard — only what is relevant to them, with the evidence attached.
Store managers
Their team, their shifts, their conversations. Who needs coaching, what went well, and what to do about it on Monday.
Industries
The higher the consideration, the longer the conversation — and the more expensive it is when it goes wrong. We start where a single interaction can be worth thousands.
Also deployed in telecom, banking branches, optical, travel retail and flagship experience stores. If your customers talk before they buy, we can measure it.
About
Floor Signal exists because the person building it spent years watching the most valuable data in retail walk out of the door every evening, unrecorded.
“I spent six years in retail watching brands make decisions about the shop floor using everything except what was actually said on it.”
I'm Armaan Nath, founder of Floor Signal. Six years in retail with Hugo Boss, Alexander McQueen, Gucci and Mokobara — close enough to the floor to see the pattern repeat in every store I walked into.
Head office could tell you footfall, conversion, basket size and NPS. Nobody could tell you what the associate actually said when a customer asked about price. Training was built on assumptions. Coaching was built on memory. The single richest source of truth in the business, “the conversation”, was simply never captured.
So I went looking for someone who had solved it. I tried vendor after vendor: call-centre analytics stretched to fit a store, camera systems that counted bodies but heard nothing, mystery shopping that sampled two visits a quarter and called it insight. None of them could take real, noisy, multilingual shop-floor audio and turn it into something a retail team would act on. The value was obvious; nobody could extract it.
Floor Signal is the answer I couldn't buy — built from the floor up, by someone who has stood on it.
Contact us
A pilot is small on purpose: a handful of badges, a few stores, your own checklist. You get scored conversations from your real floor — not a demo dataset — and decide from there.